Campaign Development, Product Launch

As Creative Director, I established the overall visual look and feel for a high-impact digital campaign launching this digital product. I led a cross-functional team from concept to delivery to produce a cohesive, conversion-focused suite of marketing materials.

Art Direction & Visual Styling: Directed and produced new photography assets aligned with the campaign vision

Brand Strategy & Design Guidelines: Authored a comprehensive product brand guide to ensure creative alignment across cross-functional teams

Web Design: Developed high-converting landing page assets optimized for user engagement

Integrated Marketing Campaign Execution: Built cohesive, multi-channel launch campaign assets to drive conversion

Brand Messaging & Identity Development: Established unified brand voice & mascot guidelines to protect ip and define positioning and tone