Video; Creative Direction, Partner Management

As Creative Director, I led the concept development, production, and execution for a comprehensive product overview video designed to resonate with our target audience. Partnering closely with the copywriter to craft the visual narrative, I managed the external video production agency from initial ideation through final delivery. I oversaw every phase of the shoot from production design, talent staffing, and location selection ensuring the set aesthetics and story flow aligned seamlessly with our brand vision.